How App Developers should use Social Media to promote their Apps?

A number of studies suggest a consistent increase in the number of people accessing social networks regularly as well as the amount of time people spend on social media daily. With an average user spending about two hours on social media each day, you cannot popular your mobile app without promoting it aggressively on popular social networking platforms. Most social networking platforms allow mobile app makers to connect with audience and promote their mobile apps in two distinct ways – organic marketing and paid advertising You can opt for organic marketing options – Facebook page, Instagram profile and Twitter handle – connect with the target audience and share information about the app without spending money. On the other hand, the[…]

Migrate to Swift 4

Recently, Apple released Swift 4 with several new features and enhancements. Despite being compatible with Swift 3, Swift 4 comes with several new and improved APIs. For instance, Swift 4 requires developers to use redesigned APIs for strings, dictionary, set, archival and serialization. Also, it enables developers to create multi-string literals using simple syntax. Swift 4 further introduces a new codable protocol that makes it easier for programmers to serialize and deserialize custom data types while writing complex code. At the same time, Xcode 9 adds a number of new functionalities to the latest version of Swift. The new language features and improved APIs will persuade many developers to migrate their apps from Swift 3 to Swift 4. Apple keeps[…]

Major Trends affecting Mobile App Development

Several studies show an increase in number of users who abandon mobile apps after one time use. The developers have to focus on the user experience delivered by their mobile apps to generate more revenue. They also need to focus on the quality of the mobile app to make it marketable. But it is also important for developers to keep in mind the emerging trends in mobile app development to keep their apps relevant over a longer period of time. 12 Trends that will have a Huge Impact on Mobile App Development 1) Virtual Reality and Augmented Reality Apps Both Apple and Google are releasing new frameworks and tools to bring virtual reality (VR) and augmented reality (AR) Apps to[…]

Should iOS App Developers be serious about App Discovery Platforms

At present, Android has a much larger worldwide market share than iOS. But Apple App Store earns 75% more revenue than Google Play Store. That is why; most developers make their mobile apps on iOS platform before Android platform to generate more revenue. The mobile app developers still need to explore ways to make the iOS apps searchable and discoverable to accomplish higher downloads and earn more revenue. Apple recently redesigned its App Store to make it easier for users to find apps and games. The users can use the today tab, apps and games tab, and search tab to find the right iOS apps quickly according to their precise needs. Also, each developer can make his iOS app discoverable[…]

8 Questions to ask When Hiring a Mobile App Development Company

As highlighted by several studies, modern people spend more than 50% of their digital media time on mobile apps. You must develop a mobile app for your business to interact with customers and prospects more effectively. But many users nowadays abandon or uninstall mobile apps after one time use. Your mobile app must deliver optimal user experience to keep the customers engaged and increase conversion rate. You have to focus on the accessibility, functionality, performance, usability, and security of the mobile app to enhance its user experience. Also, the quality of the mobile app will be impacted by your choice of mobile app development company. You must evaluate the knowledge, skill, and expertise of the mobile app development company by[…]

Simple Ways to Optimize Websites for Mobile Devices

As highlighted by several studies, modern users spend more time on mobile devices than desktop and laptop computers. A large percentage of modern users even access websites and web applications on their smartphones and tablets. They even expect the websites to look, feel and function just like mobile apps. Hence, it becomes essential for enterprises to keep users engaged by optimizing their websites and web applications for varying mobile devices. You must focus on the accessibility, functionality, performance, usability, and user experience of its website to make it deliver optimal mobile experience. Also, you need to explore ways to make the website deliver optimal user experience across many mobile devices and platforms. 10 Tricks to Optimize Your Web Applications for[…]