As highlighted by several studies, modern people spend more than 50% of their digital media time on mobile apps. You must develop a mobile app for your business to interact with customers and prospects more effectively. But many users nowadays abandon or uninstall mobile apps after one time use. Your mobile app must deliver optimal user experience to keep the customers engaged and increase conversion rate.
You have to focus on the accessibility, functionality, performance, usability, and security of the mobile app to enhance its user experience. Also, the quality of the mobile app will be impacted by your choice of mobile app development company. You must evaluate the knowledge, skill, and expertise of the mobile app development company by asking many questions. However, you must ask some important questions to pick the best mobile app development company for your project.
8 Questions You Must Ask to Select the Right Mobile App Development Company
1) Where can I find information about the mobile apps developed by you?
You can always accelerate mobile app development and testing by hiring a company that has already developed mobile apps for various clients. The apps developed by the company will help you to evaluate its skill level, experience, and expertise. The reputable mobile app development companies will share links to the mobile apps developed by them with confidence. On the other hand, a new mobile app development company will hesitate to share links to the apps developed by it for other clients.
2) Can you share details of your past and current clients?
You can further evaluate the skill level and expertise of the mobile app development company more precisely based on the information collected from its clients. You must ask the company to share details of its past and current clients. You must contact the clients and gather the information required to evaluate the mobile app development company. The information will help you to assess the professionalism and reliability of the developer.
3) Do you have adequate industry exposure to understand my business requirements?
The mobile app development company must be familiar with your business and customers to build custom apps according to your precise business requirements. You must check if the company has developed custom mobile apps for clients from your sector. Also, you must ask specific questions to ensure that the company has the capability to develop mobile apps with specific functionality and based on precise business requirements.
4) What is your primary focus area?
You cannot make the mobile app popular simply by focusing on its features and functionality. It is always important to focus on the user interface (UI) and user experience (UX) of the app to keep the users engaged and convert them into customers. You need to check if the developer focuses on both UI and UX while developing the mobile app. You can always consider hiring a developer whose primary focus area is UI and UX.
5) How will you embed app monetization feature into the app?
The mobile app will help you to interact with customers and prospects more efficiently. But you can still consider including app monetization features in the app to make it profitable. Based on your strategy, you have option to choose from an array of app monetization features – in-app purchases, in-app advertisement, subscription, sponsorship, and freemium. Each app monetization feature will help you to generate revenue while making the mobile app free. But the developer has to integrate individual app monetization methods through varying processes. Hence, you need to check if the mobile app development company has expertise in including varying app monetization features in mobile apps.
6) Will you test the mobile app under varying user conditions?
The popularity and credibility of your mobile app will be affected if users detect bugs and performance issues. Hence, you need to select a mobile app development company that tests the app elaborately. The company must test the app across varying devices, platforms, and networks. Likewise, it also needs to test the mobile app under real user conditions to produce more reliable test results. Hence, you need to check how the company plans to test your mobile app under varying user conditions.
7) Will you help me to distribute and maintain the mobile app?
You must remember that app store submission process can be both complex and time-taking. Hence, you will need the assistance of the mobile app development company to submit the app to specific app store without any hassle. Likewise, you will also need to services of the mobile app development company to maintain and update the mobile app over a period of time. You must check if the company will help you to submit the app to app store and maintain it over a period of time. However, some mobile app development companies charge extra fees to distribute and maintain the mobile app for clients.
8) How shall we communicate during the development process?
You can communicate with the mobile app development company through emails, voice chats, or phone calls. But it is always important to check how you will communicate with the company during development process. You can even consider hiring a mobile app development company that delivers the software in iterations, and requires you to stay involved throughout the software development lifecycle. You can even check if the company is allowing you to track the development process through specialized project management tools. However, you must clearly understand how to communicate with the company during the development process.
You have option to choose from several mobile app development companies. Hence, you must all relevant information about each company to build a high quality mobile app. It is also important to ask specific questions to ensure that the ownership of the mobile app remains exclusively with your business. You further need to copyright the app adequately to ensure that no other app uses its features and functionalities. Likewise, you must determine the mobile app development cost precisely based on the fees and payment terms shared by the mobile app development company.