With consumers spending more and more digital media time on mobile apps, it becomes essential for websites to deliver optimal user experience. The trends in website and web application development keep changing from time to time. Your business website must meet the latest trends and customer expectations to accomplish higher conversion rate and drive online sales. The website also needs to deliver optimal user experience across various devices – computers, smartphones and tablets – to keep visitors engaged and convert them into customers. You must consider redesigning the website to make it user-friendly and deliver user experience across varying devices. Also, website redesign will help your business to acquire new customers and drive sales.
7 Reasons Why You Must Redesign Your Business Website without Any Delay
1) Customers spend more digital media time on apps
A large percentage of web traffic nowadays comes from mobile devices. Most customers nowadays access websites and web stores on their smartphones and tablets. But they spend most of their digital media time on mobile apps. Hence, it becomes essential for you to make the website deliver richer user experience across computers and mobile devices. Your website redesign strategy can focus on responsive web design to make the website accessible and look good on varying devices with a single code base. Also, you can test the redesigned websites across browsers, devices, platforms, and networks to determine the measures required for improving its user experience and engagement.
2) Customers abandon slow websites
While ranking websites, Google uses loading speed as a key search engine. Also, most visitors nowadays abandon websites that take more than three seconds to load. Hence, the loading speed of your business website will impact its user experience as well as search engine ranking. You can opt for website redesign to make the website load faster and prevent user abandonment. While redesigning the website, developers will increase its loading speed by implementing caching, optimizing images, compressing website resources, reducing number of server requests, and using content delivery networks (CDNs). Also, they will use a number of tools to measure the website’s loading speed across devices.
3) The website needs latest tools, plugins and APIs
Often developers use web frameworks to simplify and accelerate custom website development. Also, they use various plugins and application programming interfaces (APIs) to enhance the website’s functionality, performance, and interoperability. But tech companies and communities keep upgrading these plug-ins and APIs regularly. Likewise, certain open source plugins and extensions become obsolete due to lack of constant support. Hence, your website must use the most recent version of third-party tools and get rid of the obsolete tools to remain functional and deliver richer user experience. While redesigning the business website, developers will upgrade the third-party tools and replace the obsolete tools.
4) Persuade customers to share the website on social networks
Many enterprises nowadays measure the popularity of their websites based on social media share. Several businesses even launch digital marketing campaign to persuade users to share website content and links on popular social networking platforms. When you decide to website redesign, it becomes easier to make the website content and links more appealing. Also, you can accentuate the social media shares by including presentable titles, descriptions, and thumbnails in each web page. The social media share will further help you to divert more visitors to the website and increase conversion rate.
5) Add new functionality to the existing website
The website redesign strategy gives you adequate scope to add new features and functionality to the website. You can even consider customizing the website redesign strategy according to your present and future business requirements. For instance, you can convert your existing website or blog into a web store by incorporating eCommerce functionalities at the time of redesigning. Likewise, you can add a blog to the existing website to provide fresh content and updated information to customers. Hence, you can consider redesigning the website to keep it up-to-date and meet your long-term business needs.
6) Simplify website content publication and promotion
The quality of website content impacts its user experience and search engine ranking. You can update the website content regularly to divert search engine traffic and engage the visitors. The content management systems (CMS) make it easier for entrepreneurs to create, publish, and promote website content without putting extra time and effort. You can take advantage of a robust CMS to implement a robust content marketing plan and overcome impact of frequent search engine algorithm updates. While redesigning your business website, the web application developers can integrate a CMS into it to facilitate content creation and distribution by targeting customers and search engines.
7) Reduce bounce rate and increase conversion rate
The web analytics tools and services make it easier for business owners to collect, measure, and analyze website data. You can use web analytics to monitor the behaviour, preferences, and interests of visitors. Also, web analytics will help your to measure bounce rates and conversion rates. But you need to explore ways to reduce bounce rate and increase conversion rate to generate more sales revenue. While redesigning the website, you can easily reduce bounce rate by improving the website’s layout, navigation, content, and performance. Likewise, you can prevent user abandonment and improve conversion rate by making the website accessible on varying device and load faster.
On the whole, website redesign will help your to keep the website relevant and up-to-date. While redesigning the website, you can add new functionalities to improve customer experience and meet long-term business requirements. Also, the redesigned website will help you to keep the visitors engaged and convert them into customers. Hence, you can always invest in website redesign to get higher returns over a longer period of time.
As highlighted by several studies, modern users spend more time on mobile devices than desktop and laptop computers. A large percentage of modern users even access websites and web applications on their smartphones and tablets. They even expect the websites to look, feel and function just like mobile apps. Hence, it becomes essential for enterprises to keep users engaged by optimizing their websites and web applications for varying mobile devices. You must focus on the accessibility, functionality, performance, usability, and user experience of its website to make it deliver optimal mobile experience. Also, you need to explore ways to make the website deliver optimal user experience across many mobile devices and platforms.
10 Tricks to Optimize Your Web Applications for Mobile Devices
1) Switch to Responsive Web Design
Responsive web design makes the website look good and deliver richer user experience on a variety of devices. The web developers can further use the same code base to optimize the website for various mobile devices and platforms. The single code base makes it easier for developers to add new functionality to the website or deliver updated content without putting extra effort. They can further use a number of responsive technology frameworks to optimize the website for computers, smartphones, tablets and phablets at once.
2) Focus on the Website’s Navigability
To keep the user engaged, you need to ensure that the website is navigable on a variety of mobile devices. The users must be able to navigate the website completely with a single hand. Also, they must be able to read the website content on smaller screens without any hassle. You also need to make sure that buttons, tap elements, menu navigation and other elements of the website are optimized for touch screens.
3) Keep the Design Clean and Simple
Most users nowadays avoid websites that look complex or cluttered. So you need to ensure that the website keeps the mobile device users engaged, and convey the desired message within a few seconds. While optimizing the website for mobile devices, you must opt for a design that is both simple and clean. At the same time, you need to optimize graphics, videos and copy for mobile devices to make the website work seamlessly on devices with smaller screens.
4) Keep the Website Content Concise and Catchy
The website content also needs to be optimized by keeping in mind the choices of mobile device users. The smaller screen sizes of mobile devices often make it difficult for users to read lengthy and unstructured website content. Also, most users keep scrolling the page while reading the content. That is why; you need to make the website content clean. But it is also important to keep the content catchy enough to keep the users interested and engaged.
5) Include Mobile Icons
A number of studies have highlighted that many modern people prefer mobile apps to mobile websites. Many users even expect the website to function like a mobile app, while taking advantage of the native features of the underlying devices. So you have to explore ways to make the website look and feel like a mobile app on various devices. You can always make the website look like an app by conveying instructions or information to users through commonly used mobile icons and symbols. For instance, you can always use commonly used mobile icons to replace phrases like share on social networks, tap to call, and find the menu.
6) Optimize Website’s Loading Speed
The loading speed and performance of a website will directly impact its popularity among smartphone users. Many users still access mobile websites on slower internet connections like 2G and 3G. So you need to ensure that the user can access the website on their mobile devices with a variety on networks and internet connections. You can easily boost the loading speed of the mobile website by cropping, resizing and optimizing images for mobile devices. Likewise, media queries will help you to strip down the high resolution images used by the desktop version of the website.
7) Optimize Forms for Mobile Devices
You can easily receive user information and input by including a number of forms in the mobile website. But you must not forget to optimize the forms for mobile devices. The mobile version of the forms must ask the users to submit minimal but key information. You need to explore ways to reduce the number and size of fields in each form. For instance, you can take advantage of the GPS to remove zip, city, state and similar fields from a registration form.
8) Use HTML5 Videos
You can always embed short videos in the mobile websites to keep the users engaged, and convey the desired message more effectively. But the video clips often impact the speed and performance of a mobile website. So you must consider using HTML5 videos to enable users to access the videos without installing any additional extension or plug-ins. HTML5 further make the videos look good on a variety of mobile devices, without affecting the overall speed of the website.
9) Avoid Using Pop-up Windows
Often common features included in the desktop version of the website affect the user experience of its mobile-version adversely. For instance, desktop websites commonly used popup windows to convey attractive offers to users or make them submit specific information. But the popup windows will affect the user experience of a mobile website directly and adversely. So you must avoid using popup windows while optimizing the website for mobile devices.
10) Consider Delivering Personalized User Experience
You can always make the website behave like a mobile app by delivering personalized user experience. The website can easily deliver personalized user experience by taking advantage of native features of the mobile devices like GPS. You can always avail the geolocation feature of the mobile device to help the users find nearby stores, avail relevant offers, and make payment in the most appropriate currency. You can even use the features to enable users to stay connected with the most relevant social community.
While optimizing your website for mobile devices, you must not forget to test is thoroughly and repeatedly. You must deploy seasoned testers and invest in robust mobile app testing tools to assess the application’s accessibility, functionality, performance, usability, and user experience across multiple mobile platforms and devices. The test results will help you to assess the mobile user experience delivered by the website. Also, you can optimize the application for mobile devices more effectively based on the testing results.